The Salesforce CRM is an incredibly versatile tool, but to get the most out of it, you need to get the drift of the Salesforce pricing structure and choose the version that works best for you. The best version of Salesforce is the tool that can help your business optimize customer service, improve communication between your employees and customers, and improve sales while driving brand engagement. Different companies will need various levels of functionality from Salesforce, so it’s no surprise that Salesforce pricing depends a lot on which version of the software you’re using. The good news is that you can only select the features you need for your business and create your package. The price for it will depend on the type of cloud, license, edition, and how many additional features you want to include in your CRM.

Salesforce, like other CRM platforms, charges per user per month. For example, Salesforce Essentials for Sales Cloud costs $25 per user per month with a minimum of five users and a maximum of ten. When thinking about choosing a cloud and a plan, keep in mind the number of employees, and how quickly you plan to expand? With the per-user pricing formula, you’ll always know how much Salesforce will cost you.

The per-user pricing formula is typical of business software. This ensures the scalability of the pricing structure and is beneficial for the smallest companies that need Sales Cloud for only a few users. Thus, large companies pay a more fair price. Salesforce proposes a basic license for small businesses for $25 per user and an unlimited version with all features for large enterprises for $300 per user. The difference between these two numbers is significant, so it’s wise to request a direct quote on how much a CPM solution will cost for your business from our Salesforce consultants.

The actual cost of Salesforce will depend on the package that provides the optimal functionality for the desired number of users. However, do not forget about the cost of the services of the staff and the implementation process. If you have internal resources to manage the integration process, their salaries should be included in the costs. However, it is preferable to outsource the task to an external integration partner so that the process runs more smoothly and quickly.

Salesforce is a godsend for small and medium businesses. It is a cloud-based CRM, so the company does not need an expensive server architecture to use the platform and therefore no personnel to maintain and support it. To use CRM, a PC, a notebook, or a mobile device is enough.

The entry-level Salesforce CRM Essentials costs $25 per user/month. This fully affordable solution offers small business owners the ability to join the Salesforce ecosystem without huge upfront fees.

The small business package includes the basic functionality you need to manage your clients, including customer records, notes, deals, lead tracking, and more. Additional features are added every four months.

Popular is the Professional package for an unlimited number of users with a monthly fee of $75 per user. As the price tier increases, Salesforce becomes more customizable and provides a higher level of support.

Flawless customer relationships at every stage of interaction are invaluable for any company, even a small one. The best advertisement is a customer’s reviews, so their satisfaction is the key to successful growth. Therefore, investing in CRM is extremely important and worth the money if implemented wisely.

Salesforce is more than traditional CRM. Rather, it is an information management system that allows you to integrate data across your entire business to manage any aspect of customer interaction or collaboration.

An IDC study found that the average ROI in Salesforce is 13 months. In 4 years, the return on investment will be 300-500%. Industry surveys show that using Salesforce can increase sales by an average of 27%. Customers also noted these additional benefits:

• 43% reduction in IT costs
• 26% fewer emails
• 25% reduction in personal

Salesforce offers Essentials edition for small businesses, Professional edition for any mid-sized company, and Enterprise edition for large companies with complex business processes. There are also Lightning Professional, Lightning Enterprise, and Lightning Unlimited editions. (Lightning services have a different user experience than the classic versions but offer the same functionality with a few new productivity tools).

Salesforce Essentials: a stripped-down version of the program that targets small businesses. With Essentials, SMB’s can leverage the power of Salesforce with easy-to-manage and deploy service apps.

Lightning Professional: a basic, out-of-the-box Salesforce suite with limited functionality, positioned as one of the low-cost packages in Salesforce’s pricing structure. It is a suitable solution for midsize organizations with limited product/service offerings and one sales force.

Lightning Enterprise: this version meets the requirements of complicated enterprises with large-scale projects. It has full customization and flexibility with options for sales, executives, and marketers.

Lightning Unlimited: this edition is suitable for large corporations or those who require many custom applications. If you need maximum functionality, customization, and support, Unlimited is exactly what you need. Compared to the Enterprise version, Unlimited provides more freedom to innovate.

Salesforce does not offer users a free version of its software. However, before choosing software for a full year, you can try it. Salesforce presents free 30-day trials of its customized CRM editions to get you started with the world’s most popular CRM system. It is worth mentioning about Salesforce Developer Edition, a fully functional copy of the Lightning Platform, available free to members of the developer community. If you’re a student, looking to learn CRM, you can complete real-life business tasks in a secure instance of Salesforce called the Trailhead Playground, powered by the Salesforce Trailhead – online learning platform.