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With Salesforce, you can build solutions using a combination of no-code tools and code. The right tools for the right task. Salesforce calls this low-code development. Through no-code customizations, developers solve some requirements without coding. This means when they do code, they end up writing less repetitive or boilerplate code. Salesforce products are expansive, covering Sales, Service, Marketing, Analytics, Commerce, and, most recently, Slack. Every part of Salesforce exposes APIs. Developers use these to create web apps on Heroku, supercharge their integration with MuleSoft, or even customize one of the standard applications. It’s fair to say that any developer can be a Salesforce developer.
What does a developer do with Salesforce?
Most developers who work with Salesforce technologies build custom business apps and solutions. They do this either with the Salesforce Platform (including Sales Cloud, Service Cloud, and Experience Cloud communities) or with Heroku. While some developers specialize, most fit the description of full-stack developers working with both back-end logic and front-end experiences. Beyond the Salesforce Platform, there are many other opportunities for developers in the world of Salesforce. Some build custom marketing experiences on Marketing Cloud. Others plumb the depths of data and expose new insights with Tableau. There are developers building engaging commerce experiences with Commerce Cloud’s PWA kit. Others craft their company’s digital HQ with custom Slack apps. Salesforce technologies offer opportunities for developers to work with every aspect of business applications.
Which skills does a developer need to work with Salesforce?
Code is the stock-in-trade of every developer, so you may wonder which programming languages you might use. A lot depends on which part of the Salesforce world you choose to work in.
The two most prominent languages in the Salesforce world are JavaScript and Apex. JavaScript is, of course, the language used for front- end customizations as surfaced through Lightning Web Components. Apex is the most widely adopted back-end language in the Salesforce ecosystem.
But Salesforce is expanding the possible languages developers use with Salesforce all the time. Recently, Salesforce launched its functions- as-a-service (FaaS) product, Salesforce Functions, which supports JavaScript and Java, with Python on the roadmap. The Salesforce Platform also has two domain-specific query languages. Salesforce Object Query Language (SOQL) is a SQL-like query language for accessing data in the Salesforce multi-tenant database. Salesforce Object Search Language (SOSL) is a text-based search language that can be used to find both data and documents stored on the platform.
In addition to the Salesforce Platform, certain products support other languages. Both Python and JavaScript are supported languages for the Slack Bolt SDK. For customized marketing experiences, you may use AMPscript for Marketing Cloud. If you build integrations with MuleSoft, your data transformations can be written in DataWeave. If you work with dashboards in Salesforce CRM Analytics, you might use the Salesforce Analytics Query Language (SAQL) to fine-tune visualizations. And, most recently, the Customer Data Platform (CDP) gives access to its data using SQL.
The technology and language landscape for Salesforce is rich and broad. No matter your interests, you can find a niche to master. Since Salesforce offers no-code customizations, every developer working in the Salesforce ecosystem will end up learning how to use the no-code tools that support their work, too. For instance, certain features that can be complex to implement, like wizards, data security rules, and basic user interface (UI) customizations, can all be can be accomplished without coding at all.
Developers with previous experience in enterprise software tend to make the easiest transition to working in the world of Salesforce. But this is by no means a requirement. Again, any developer can become a Salesforce developer. Many have joined directly from college or moved over from other software engineering experiences.
What does Salesforce do?
Provides Tools for Field Personnel
Salesforce CRM is a completely cloud-hosted platform, making it ideal for sales and marketing teams that are always on the go. This allows you to access your dashboards, reports, and other CRM data on mobile devices so your field professionals won’t have to go back and forth to the office to get the information they require.
Countless options with various apps
In addition to the clouds we have designed ourselves, Salesforce’s ecosystem also comprises applications you can purchase through the AppExchange. A major benefit compared to other suppliers, where you have to settle for integrated tooling from one and the same supplier. The AppExchange features all kinds of apps capable of supporting your processes (recruitment, sales, marketing, finance, etc.). It is often the case that these apps have been developed by experts in the relevant fields. Consider Dataloader (data import), Mailchimp (e-mail marketing), Growpromoter (NPS research) and Ebsta (integration with Gmail) for example.
Integrates Well with Your Current Infrastructure
Similar to other products in the Salesforce productivity suite, Salesforce CRM is built for flexibility. It was made to blend seamlessly with other software ecosystems through powerful APIs. With this feature, you can integrate with third-party applications like JIRA, Freshdesk, Zendesk, Samanage, FinancialForce, and more, making it easy to extend the platform’s capabilities. Moreover, this allows you to retain your existing business systems and even consolidate the data from all of your applications in a singular interface for easier monitoring.
Standard API links
In addition to the countless apps in the AppExchange which you can integrate into your Salesforce environment immediately, there are also separate applications to which you could link up. The major benefit of Salesforce as the largest web-based platform is that a great deal of suppliers offer standard API links on Salesforce. For example, if Pardot (Salesforce’s standard Marketing Automation) does not fit your needs, then you are free to approach other suppliers for a tried-and-tested alternative, e.g. Hubspot, Act-On, Eloqua and Marketo. All of these are respectable tools that have proven themselves in the market and which can easily be linked to without being charged for extra hours.
Syncing data from various applications
Does your business use other types of apps like MailChimp and G Suite? If so, the data from those apps can simply be integrated in Salesforce. Having everything in one space removes the burden of going to a different software. This CRM also enhances the customer experience by being portable. You can use the Salesforce Mobile App to keep track of your data anytime and anywhere. It allows you to go through different platforms while adding new data right away. Salesforce is flexible in bringing all your apps and information in one place.
You can build apps
Your customers are probably using their mobile phones right now. This action shows the importance of developing an app for your business. Your products will be accessible and the team will avoid miscommunication with the customers. It will also help your business increase sales and improve brand image. Force.com simplifies developing and executing apps and websites. As part of the App Cloud, Force.com lets your business focus on building apps and customizing it with clicks and then launches them right away to any device. This development platform removes the hassle of using complex infrastructure in making an app.
Why Your Company Might Need Salesforce DevOps Tools.
Locating and fixing bugs early is cheaper
The longer errors are allowed to remain in the system, the more costly they become to fix. System bugs diminish user experience and jeopardize an update’s usefulness if they are undetected. Helping to locate coding errors as they occur, code quality tools help reduce maintenance cost by ensuring proper functionality.
Consistency for the end user
Customer experience becomes unpleasant when an application doesn’t work the way the customer expects it should. On the other hand, an application that consistently functions without a hitch will make customers view your company on a positive light. Code quality tools help make this possible.
Enable quicker release rates
Companies always have to be abreast on the latest trends in the needs and demands of customers as these are ever changing. Discovering, fixing, and re-testing errors in your code can consume a lot of development time. Ensuring that your code is healthy before moving it to the next stage saves you time and allows for team members to focus on what’s next.
Reduction in failed deployments
Coding errors greatly contribute to failed deployments and code quality tools test code as they get written to ensure better coding. This measure increases the chances of successful deployment by catching errors like continuous integration and continuous delivery.
Enable developers to innovate more
If your developers are dedicating too much of their time fixing bugs and issues, they are not going to be as innovative as you might want them to be. Correcting errors late in the DevOps process will reduce the amount of time team members are able to innovate. Therefore, preventing this allows your team more time to produce better quality work
Assure data security with stronger code
Data security is a concern for all companies and a terrible scenario would be that coding errors will make your data susceptible to cybercriminals. Code quality tools eliminate these errors, protecting your data from cybercriminals.
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